Privacy Policy

How we collect, use, and protect your information

Effective Date: January 9, 2026

Last Updated: January 9, 2026

1. Introduction

Jules Labs, LLC (“Jules Labs,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use Jules, our AI-powered style and lifestyle application and related services (the “Service”).

By accessing or using the Service, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of the Service.

2. Information We Collect

Personal Information

We may collect personal information you voluntarily provide, including:

  • • Name
  • • Email address
  • • Account or profile information
  • • Preferences entered during onboarding or in account settings

Content You Provide

You may upload or submit content such as:

  • • Photos or images
  • • Text inputs, chat messages, and questions
  • • Style, lifestyle, or preference data

This content is used solely to provide feedback, recommendations, and personalized experiences within the Service.

Financial Preferences

You may optionally provide financial preference information (such as a monthly budget range) to personalize recommendations.

This information:

  • • Is not used for payments
  • • Is not shared for advertising
  • • Is used only to tailor your experience

Audio Data

If you use voice-based features:

  • • Audio input is processed in real time to provide responses and functionality
  • • Audio data is not used for advertising
  • • Audio recordings are not sold or shared
  • • Audio data is not retained beyond what is necessary to deliver the feature, except in anonymized or aggregated form to improve reliability and performance

Usage and Device Data

We automatically collect limited usage data, including:

  • • Device type and operating system
  • • App version
  • • IP address
  • • Interaction and feature usage data
  • • Crash and performance diagnostics

Cookies & Similar Technologies

We may use cookies or similar technologies (or mobile equivalents) to support functionality, analytics, and performance improvements.

3. Legal Basis for Processing (GDPR)

Where applicable, we process personal data under the following legal bases:

  • Consent (Article 6(1)(a)) – for optional features, marketing communications, and certain analytics
  • Contract (Article 6(1)(b)) – to provide and operate the Service
  • Legitimate Interests (Article 6(1)(f)) – for security, fraud prevention, and service improvement

4. How We Use Your Information

We use information collected to:

  • • Provide, operate, and personalize the Service
  • • Deliver style feedback, image reviews, and recommendations
  • • Maintain account functionality and saved experiences
  • • Improve performance, reliability, and user experience
  • • Communicate important service updates or feature announcements
  • • Send re-engagement or product messages where permitted
  • • Conduct analytics and measurement using aggregated or anonymized data
  • • Detect, prevent, and address fraud, abuse, or technical issues

We do not use personal data for cross-app advertising or tracking purposes.

5. How We Share Information

We may share information:

  • • With trusted service providers that support hosting, image processing, analytics, communications, or infrastructure, under contractual confidentiality obligations
  • • To comply with legal obligations or lawful requests
  • • To enforce our Terms of Service or protect the rights, safety, and security of users or others
  • • In connection with a merger, acquisition, or asset sale, subject to applicable privacy protections

We do not sell personal data to third parties.

6. Data Retention

We retain personal data only for as long as necessary to provide the Service or comply with legal obligations.

Retention Guidelines

  • Account Data: Until account deletion or after 3 years of inactivity
  • Images, Chats, and Interactions: Up to 2 years from last activity
  • Analytics Data: Up to 25 months
  • Marketing Communications: Until consent is withdrawn
  • Legal Records: As required by applicable law

7. Account Deletion

You may delete your account at any time through in-app settings.

When you delete your account:

  • • Profile information, uploaded images, chat history, and associated personal data are permanently removed from our active systems
  • • Limited data may be retained temporarily where required by law or for legitimate business purposes (such as fraud prevention or legal compliance)

8. Your Rights (GDPR & CCPA)

Depending on your location, you may have the right to:

  • • Access your personal data
  • • Correct inaccurate or incomplete data
  • • Request deletion of your data
  • • Restrict or object to certain processing
  • • Export your data in a portable format
  • • Withdraw consent at any time

California Residents

California residents may have the right to request information about personal data collected in the preceding 12 months and to opt out of certain data sharing practices.

Jules Labs does not sell personal information as defined by the California Consumer Privacy Act (CCPA).

You can exercise your rights by contacting us or using available in-app controls.

9. Data Used for Tracking

We do not track users across third-party apps or websites for advertising purposes, and we do not engage in cross-app tracking as defined by Apple.

10. Security

We implement reasonable administrative, technical, and organizational safeguards designed to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Children's Privacy

The Service is rated 9+ and is not specifically directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13 without parental consent. If a child under 13 uses the Service, it is the responsibility of the parent or legal guardian to supervise such use.

If we become aware that we have collected personal information from a child under 13 without appropriate consent, we will take steps to delete that information promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted with an updated effective date. Continued use of the Service after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy, contact us at:

📧 steve@juleslabs.com

🏢 Jules Labs, LLC